MAGIC KEY: AR experience social lens Disney Parks wanted to bring awareness to Disneyland's Magic Key Pass program by bringing Disneyland magic to users through a fun, thematically relevant augmented reality (AR) experience. Client: Disneyland Platform: Social AR Role: Art Direction, AR Direction, UI Design, UX Design...
PURE LEAF: AR experience mobile application The project goal was to drive awareness and create buzz for Pure Leaf’s new flavored tea product line through a one-of-a-kind augmented reality experience that engages consumers and allows them to win exclusive prizes. Client: Pepsi - Pure leaf Platform: Social AR Role: Art Direction,...
Partnered with Paramount, Nickelodeon, Snapchat to create an innovative Snapchat lens social experience to promote the popular animated series and Avatar: The Last Airbender (ATLA). Through augmented reality, users can control any of the four singular elements - water, earth, fire, or air....
OSWALD THE LUCKY RABBIT: AR experience social lens As The Walt Disney Company commemorates its 100th anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney vault to re-enter the pop culture zeitgeist ahead of the Year of the Rabbit. Walt Disney wanted to create an Oswald...