JIN HONG

 

Art Director 

&  Digital Designer

 

  • Concept Art
  • Styleframing
  • Interaction Design
  • Motion Graphics
  • Branding
  • Information Graphic
MOTIONJIN | DISNEY OSWALD
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DISNEY OSWALD

Home > DISNEY OSWALD

About This Project

OSWALD THE LUCKY RABBIT: AR experience social lens

As The Walt Disney Company commemorates its 100th anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney vault to re-enter the pop culture zeitgeist ahead of the Year of the Rabbit. Walt Disney wanted to create an Oswald the Lucky Rabbit Ear augmented reality lens. The lens would complement a corresponding national TV commercial promoting the relaunch, generating awareness, and securing earned media placements. Users see specially crafted AR Oswald’s ears on their heads while facial expressions trigger animations of the ears, showing Oswald’s broad emotions and overall spirit.

Developed a specialized Oswald Ears 3D model that helped the ears mimic facial expressions created b users. shows the broad emotions and the overall spirit of Oswald.

 

Client: Walt Disney

 

Platform: Social AR

 

Role: Art Direction, AR Direction, UI Design, UX Design

Category
AR, Design, Interactive, UI, UX