JIN HONG

 

Art Director 

&  Digital Designer

 

  • Concept Art
  • Styleframing
  • Interaction Design
  • Motion Graphics
  • Branding
  • Information Graphic
MOTIONJIN | AUDI AT AUTO SHOWS
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AUDI AT AUTO SHOWS

Interactive Mural
Home > AUDI AT AUTO SHOWS

About This Project

AUDI: Digital Interactive Mural for International Auto Shows

AUDI’s first interactive mural was designed around cinematic animations of each vehicle in the Audi model line.  20 feet wide and 10 feet tall mural. The dynamic display depicts a living urban environment with multiple 3D animated Audi vehicles driving around the cityscape. Touching key elements within the mural activates content windows that contain information, images, videos, and 3D models of Audi technology. These can be moved anywhere on the screen via touch, so the wall can be enjoyed by visitors of all ages.

 

Client: AUDI

 

Platform: Mural display

 

Role: Art Direction, Visual Design, UI Design, UX Design

Category
Design, Interactive